Cases in Health Care Marketing
Product details
| Management number | 233581793 | Release Date | 2026/06/27 | List Price | US$13.29 | Model Number | 233581793 | ||
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Cases in Health Care Marketing features 40 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into six sections, the book covers issues in Product, Brand & Identity Management; Marketing Communications; Marketing Management; Marketing Strategy & Planning; Environmental Analysis & Competitive Assessment.Useful as a stand-alone text or as a complement to any introductory text on healthcare marketing, Cases in Health Care Marketing challenges to reader to resolve the case through a series of questions at the conclusion of each study. Solutions are provided as part of a package of online instructor’s materials. Read more
| ASIN | B005T4ZBLA |
|---|---|
| XRay | Not Enabled |
| ISBN13 | 978-1449654801 |
| Edition | 1st |
| Language | English |
| File size | 387 KB |
| Page Flip | Enabled |
| Publisher | Jones & Bartlett Learning |
| Word Wise | Enabled |
| Print length | 242 pages |
| Accessibility | Learn more |
| Screen Reader | Supported |
| Publication date | February 26, 2010 |
| Enhanced typesetting | Enabled |
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