Socially Responsible Consumption and Marketing in Practice: Collection of Case Studies

The book provides an overview of socially responsible consumption and marketing, emphasizing how 21st-century organizations are addressing these consumers and meeting their changing needs while remaining profitable. It offers real-life case studies and promotes integrated solutions for more sustainable consumption, making it a valuable resource for marketers.

Format: Paperback / softback
Length: 358 pages
Publication date: 02 February 2023
Publisher: Springer Verlag, Singapore

The book offers a comprehensive exploration of socially responsible consumption and marketing, encompassing a range of teaching cases that highlight how 21st-century organizations, both for-profit and non-profit, are adapting to meet the evolving demands of socially conscious consumers while maintaining profitability. The growing interest among consumers, governments, academics, and practitioners in promoting positive social change through consumption has led to the publication of this book, which aims to understand the practice of marketing in driving positive social change through real-life case studies.

Consumption by socially responsible consumers who prioritize social good is distinctive not only due to its interdisciplinary and substantive nature but also because it presents unique challenges and prompts organizations to undergo significant transformations in their approaches to organizational activities in the twenty-first century, spanning from procurement to production to sales and services. The book extends beyond individual consumers and their lifestyles to advocate for a broader discussion of marketing strategies. It seeks to comprehend the intricacies of consumer behavior and the concept of socially responsible consumption. The case studies presented within the book offer integrated solutions for more sustainable consumption, making it an essential resource for marketers seeking to engage with socially responsible consumers.

Weight: 575g
Dimension: 235 x 155 (mm)
ISBN-13: 9789811664359
Edition number: 1st ed. 2022